As we entered the year 2026, even from the last year, we can see that global consulting giant PwC is significantly expanding its focus on crypto and digital assets as regulatory clarity improves in the United States and stablecoins move closer to mainstream adoption. 

According to recent reports, the firm sees a clear shift in institutional demand driven by clearer stablecoin regulation, growing confidence in blockchain infrastructure, and rising interest in tokenization across traditional financial markets. 

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Stablecoins Move From Experiment to Infrastructure

We have long since concluded that stablecoins are no longer viewed as a niche product within the crypto ecosystem. 

PwC notes that dollar-backed stablecoins are being increasingly used for payments, settlements, and treasury operations, particularly by financial institutions and large enterprises seeking faster and more cost-effective alternatives to legacy systems. 

As stablecoin legislation progresses in the U.S., these assets are becoming more attractive to organizations that previously stayed on the sidelines due to regulatory uncertainty. 

The combination of clearer stablecoin regulation and improved compliance frameworks has reduced perceived risk. 

Regulatory Shifts Reshape the Crypto Landscape

The evolving U.S. regulatory environment is a key catalyst behind PwC’s expanded crypto push. 

Policymakers are increasingly focused on defining rules for stablecoin issuance, custody, and consumer protection, signaling a move away from enforcement-led regulation toward structured oversight. 

This shift in stablecoin legislation is giving institutional players the confidence to invest in blockchain-based solutions at scale.

At the same time, regulatory momentum in the U.S. is influencing global standards. PwC expects multinational firms to align their crypto strategies with U.S.-centric compliance models, particularly as stablecoins become embedded in payment networks and capital markets infrastructure.

Tokenization Gains Institutional Traction

Beyond stablecoins, PwC highlights growing interest in tokenization as a major driver of enterprise adoption. 

Tokenization enables real-world assets such as stocks, bonds, and funds to be represented on blockchain networks, improving settlement speed, transparency, and liquidity. 

PwC’s advisory services increasingly focus on helping institutions design compliant tokenization strategies, select appropriate blockchain infrastructure, and integrate crypto-based workflows with existing financial systems. 

The firm views tokenization as a natural extension of stablecoin adoption, with both technologies reinforcing each other within modern digital finance.

PwC Positions for the Next Phase of Crypto Adoption

To sum it up, PwC’s deeper involvement in crypto signals a broader institutional shift. As stablecoins go mainstream and stablecoin regulation becomes clearer, professional services firms are repositioning themselves to support clients entering the digital asset economy. 

The convergence of regulatory clarity, enterprise-grade infrastructure, and growing demand for tokenization is accelerating this transition.

Looking ahead, PwC expects stablecoin usage to expand beyond payments into capital markets, trade finance, and cross-border settlements. 

With stablecoin legislation providing a clearer legal foundation, crypto is increasingly viewed not as a speculative asset class, but as a foundational layer for the next generation of financial services. 

As stablecoins and tokenization move from concept to core financial infrastructure, having the right technology partner becomes critical. 

If you’re planning to launch or scale Web3 products, integrate stablecoin payments, or build compliant blockchain-based financial solutions, our team can help. Reach out to our team to start creating the service that empowers your users with simplicity and safety.