No one is immune to mistakes, especially if you are doing something for the first time. It’s not a shame to make a mistake, but it’s a huge miss not to learn from the mistakes of others. So why not talk about common mistakes in launching a white label product?

We have already analyzed the first set of errors in the previous article. Therefore, our team recommends that you read the list of failures and mistakes to understand exactly what you need to pay special attention to while working on your Web3 project development and deployment.

Honorable mention: main mistake – not visiting our main website with the services we can build for your business. Meet all the necessary information, read successful use cases, and leave a form for personal discussion about your desired product. 

Mistake #1 – Wrong Choice of Infrastructure

Selecting the wrong blockchain infrastructure, such as incompatible networks or unreliable service providers, is one of the most common mistakes not only within MVPs, but full-featured white label products as well. 

Pay attention, that not all Layer-1 or Layer-2 networks are equal in terms of scalability, fees, and community support. For that reason, before launching, evaluate your target audience, transaction volume, and tokenomics to choose the optimal infrastructure for your white label solution. 

Additionally, more about the regulation limits for white label products in the FinTech and blockchain sphere, you can read in this article. 

Mistake #2 – Excessive Abundance of Functions Within a Single Application

The second mistake can be common for development teams who has limited experience with working in a selected market. 

Things are simple – more doesn’t mean better, more doesn’t mean more convenient.

Trying to implement every possible feature from the beginning often leads to a bloated, confusing user experience. More functions mean more complexity, more testing, and a higher chance of bugs. 

Instead, we recommend you focus on your product’s core utility first, and plan feature rollouts in stages based on user feedback and evolving needs.

Mistake #3 – Spraying on Advertising Platforms

Let’s move away from the development side a bit and pay attention to marketing for your product. Launching a white label crypto product without a clear marketing strategy often results in wasted budget. Yes, we’ve already mentioned it in Part 1. 

But here we talk more about advertising the main product. Using too many ad platforms without targeted messaging can dilute your efforts. 

Instead, try to focus your advertising on channels where your specific Web3 audience is most active, whether that’s Twitter (X), Discord, Telegram, or crypto-native media outlets.

Mistake #4 – Complete Absence of Advertising Channels

Now consider the opposite situation. On the flip side, some projects underestimate the importance of early marketing altogether. 

Building a community, creating buzz before the launch, and maintaining user engagement post-launch are vital. 

Remember: even a white label crypto wallet or DeFi tool needs a well-planned go-to-market strategy to attract users. Having thought everything out in advance with a competent marketer, you will not only simplify your life and save the last nerve cells, because launching a product is far from relaxing, but also take care of the promotion strategy in advance.

Mistake #5 – Lack of Third-Party Auditing and Bug Testing

Last, but definitely not least. Security is non-negotiable in Web3. That’s it.

Skipping third-party code audits or user testing can expose your white label product to hacks, exploits, or bugs that damage your brand and user trust. 

So, to conclude: budget for both internal and external testing before launch.

Final Thought

We will again note that no one in the world is immune to making mistakes. It’s just a part of our life and working experience. But avoiding these five mistakes when launching a white label Web3 product, whether it’s a crypto wallet, NFT marketplace, or crypto exchange, can save time, money, and reputation. 

Choosing the right infrastructure, focusing on key features, building a solid marketing plan, and ensuring product security are essential steps for success!

At Evercode Lab, we help businesses avoid these common pitfalls. From developing from scratch and integrating the best providers to UI/UX and branded design, our team ensures your white-label solution is built for real-world success.

Ready to launch the right way? Then contact us today, and we will help you identify and develop the best Web3 solution to raise the level of your product!