First, let’s think about the person you’re working with. They believe in an idea. They believe in it so much that they’ve left a paying job for it. They’ve worked nights and weekends for it, alienated their spouse, friends and family for it. They’ve begged, borrowed and stolen for the opportunity to pursue it. They’ve put everything on the line for their idea, their vision. And you know what the most important part of their vision is?
It’s not them. And to be honest, it never really was. The first question investors ask after hearing someone’s idea is, “OK, who’s building it?” Your client knows that their creative team is the only thing that can make their idea a reality.
You’re the most important piece of their puzzle, and, despite what they tell themselves, what they know about you before starting the project is often limited.