Mobile apps are rapidly evolving, setting new trends in the development industry, opening up more and more new opportunities for users and app developers. Let’s take a look at 5 key trends that will define the development of the mobile industry in 2024:

  1. Intelligence (AI) and Machine Learning (ML).
    Integrating AI and ML into mobile applications enables a wide range of functions – from content personalization to speech and image recognition. Such technologies help to increase user engagement and improve user experience.
  2. Super Apps.
    The concept of “super-apps”, which combine multiple functions and services in a single mobile interface, is gaining popularity. This approach helps to increase user convenience and loyalty by reducing the need to switch between different applications.
  3. Mobile commerce.
    Mobile payments, shopping, and other commerce features continue to grow strongly in mobile apps. This gives users more opportunities to make purchases and transactions anytime and anywhere.
  4. Cross-platform development.
    To reach the maximum number of users, developers are increasingly using cross-platform technologies that allow them to create applications that run on different operating systems without having to develop separate versions.
  5. Augmented Reality (AR) и Virtual Reality (VR).
    AR and VR are becoming increasingly available and in demand in mobile applications. They open up new facets of user interaction with content and services, creating an immersive experience and pushing the boundaries of reality.

These 5 key trends define the vector of development of the mobile industry in the near future. Introduction of innovative technologies and approaches allows creating more functional, personalized and competitive mobile applications.