While developing and upgrading the Everchain Lab White Label Crypto Wallet, we heavily relied both on our in-house expertise and external sources of information. On the one hand, we know a lot of people in the crypto world. As a result, we know each and every buzzword in the web3 industry. Simultaneously, we constantly analyze the feedback our customers provide us with. Finally, we monitor any relevant piece of marketing data available on the Internet. As a result, we have already accumulated some valuable knowledge that we are always glad to share with you.

Today, we will post some info dedicated to ordinary people that, for some reason, use digital assets. 

Profile of the crypto tribe

Are there many people owning crypto coins and tokens? How big is the global crypto tribe? Beyond any doubt, it is impossible to give an exact figure. After all, having a chance to stay anonymous and invisible, to some extent at least, is a serious factor of attraction when it comes to crypto. At the same time, there are some valuable estimates at our disposal: 

  • For instance, Blockchain.com user base rose from 69 million wallet users a year ago to 81 million this February. However, Blockchain.com wallets are not the only available option, we do not live in a monopoly! 
  • There is another sexy figure! As Statista tells us, the number of ‘identify-verified’ users of crypto assets reached 221 million people last year. But still, not everyone is verified.
  • The most recent and bold estimates say that there may already be around 300 million crypto users worldwide.

Where do crypto owners live?

While the number of digital assets in this or that pocket may differ, we are now counting heads, not money, right? Then one has to admit that most crypto people live in middle-income and developing countries. BROOKERCHOOSER offers us the following perspective: 

  • The Republic of India has almost 101 million crypto owners, which is 7.3 of its population
  • The US is the second best with 27.5 million crypto people, which makes up 8.3% 
  • Russia is the third crypto hub with over 17 million and a 12% share
  • The TOP-3 is followed by Nigeria, Brazil, Pakistan, Indonesia, Ukraine, Kenya, and the Philippines 

Who are those crypto owners?

To identify more patterns and dive deeper, we now need to examine the TOP-2 cases. While the US can represent a developed country, India is a developing nation. On top of that, these two states are known for their high social differentiation rates, which makes them similar and interesting for analysis. 

  • America’s crypto owners are mostly men, according to the Pew Research Center. While 22% of America’s males admit that they have ever ‘invested in, traded, or used’ crypto, only 10% of women say so. 
  • Crypto owners are mostly young men:
    – 43% of men between 18 and 29 have experimented with crypto
    – 30% of men between 30 and 49 have had such experience
  • As for the female members of the crypto tribe, the figures are proportionately lower
    – 19% of women between 18 and 29
    – 13% of women between 30 and 49
  • Crypto owners are of different backgrounds in terms of income with equal distribution (as long as education correlates with incomes, it may also be of some importance important). Most of them are above the average level.
    – 17% of upper-income earners have already ‘tested’ crypto in practice
    – 17% of middle-income earners
    – 15% of low-income earners

Thus, a typical crypto enthusiast in the States is a young man of various social backgrounds. 

India is another illustrative case. In line with America, the local crypto landscape is dominated by young urban males: 

  • As the Times of India reports, the majority of the country’s users of crypto assets are ‘25-44-year-old men’ 
  • Moreover, this domination of the young is further highlighted by the fact that ‘18 % of the crypto owners” belong to the stratum between 21 and 35 years
  • Women are still a clear minority: while this breakdown is changing, the female share is still 15% only 
  • What makes India different is that socioeconomic factors seem to be playing a more important role here. Most of India’s crypto investors reside in ‘metro-areas’, which may correlate with higher incomes and, correspondingly, with better education

As a result, we can sum up that most crypto users, as of now, are young (this seems to be changing gradually), male (this seems to be changing faster), urban residents who are likely to be medium-to-high earners.