Have you ever wondered how much it would cost to develop an app for iOS or Android? And how it will take your business to the next level? It makes sense to launch an app because the majority of the population uses various mobile apps and it’s an essential part of our daily activities. In the previous article, we answered how to understand if your business really needs a mobile app and in this guide, we will focus on different types of mobile apps and how much does it cost to create an app. Estimating mobile app development costs depends on multiple requirements. The most common misunderstandings are ‘high price equals to good quality’ or ‘young companies are not experienced enough’. It can result in unnecessary expenses.  Here are the smartest reasons to build a mobile app depending on the goals of your company:

  • Personalized customer experience and engaging customers through push notifications and in-app payment systems;
  • Offering discounts to customers nearby using the geolocation feature;
  • Ability to make purchases anywhere that can boost sales and increase your revenue;
  • Increase your brand awareness and get a loyal audience;
  • Make interaction with your brand more simple, it will help to better understand customer’s needs;
  • Opportunity to test users’ preferences using different marketing strategies.


Mobile apps can help your business in multiple ways. There are almost 4 billion smartphone users in the world in 2020. According to Medium.com 43% of small businesses already have a mobile app and about 35% are thinking of creating one. Firstly, you need to set clearly goals that you want to achieve with the app. It can be increasing sales or customer loyalty, giving your business a constant presence on your customers’ phones, and getting effective feedback on your product. Moreover, mobile apps are faster than mobile websites and have the advantage of push notifications. Also, mobile apps offer an offline mode, which is impossible for a mobile website.

How much may app development cost you?

You should take into account multiple versions of mobile apps, choose the platform (iOS/Android or both) depending on your target audience to strengthen the inclusivity of your business.

1. Native vs. non-native

Native apps are used only with specific platforms and devices. Non-native (or hybrid) apps can be used via a web browser on a mobile device.

2. In-house vs. outsourced development

The first option means using your own team, outsourcing is hiring a third-party team or company.

3. Mobile app features

The features will determine your budget and the necessity of additional investments. You will for sure need such basic features as login (with email, social media), forgot password option, file uploading, photo view, profile completion, profile editings, search, messaging, push notifications, payment management, etc.

4. Platforms

Are you choosing between iOS and Android? Maybe it’s worth creating both? You should clearly understand which platform prefers your audience because the development for iOS is completely different, these platforms use different programming languages and development tools.

5. Pricing models

There are different pricing models, e.g. premium, freemium, and subscription models. However, the best option is providing a free app download and in-app purchases for offers and subscription. You should add to the final cost customization of visual design, backend, location, and app maintenance costs.

Recent research shows that the average price of a simple app varies between $15,000 to $65,000. Moreover, the complex app can cost from $70,000. Also, it goes without saying that the average cost of app development depends on the geographical location of the company, it determines hourly rates. The most expensive developers are in the US, Canada, Australia, and the UK with hourly rates from $20 to $250. It will take from 1 to 9+ months to build an app.

In the end, we will summarize the main benefits of mobile apps for your business:

  • Personalized customer experience
  • Easy to send notifications
  • Offline mode
  • Easy access for users 24/4
  • Interactivity
  • Good conversion
  • Time-saving

According to Quora.com, users spend 90% of their time on mobile apps in comparison to websites. A mobile app for a small or even large business is a perfect opportunity to get your profit graph level higher. Evercode Lab operates since 2011, we will provide you a full-time development team to build a mobile app for your business based on your requirements without any hidden costs. If you are ready to build a mobile app, please contact us.