It’s no secret that many celebrities often want to move from the class of simple actors or singers to real businessmen. Someone launches their brand once, like Victoria Beckham, someone cosmetics, like Rihanna, and someone opens up new horizons for entrepreneurship. For example, the crypto sphere and Web3. But why do they choose a case related to blockchain or cryptocurrencies?

Just a couple of weeks ago, the crypto market was buzzing again with the launch of YZY coin, the meme coin introduced by famous and truly unique rapper Kanye West. Following the footsteps of other celebrities entering the digital asset space, YZY coin quickly gained attention, sparking debates about its potential use cases and long-term impact. 

But what exactly is YZY coin, and what does it mean for the future of Web3 adoption? Let’s break it down in today’s article!

But first, we remind you to visit our outstanding main website, where you can find up-to-date information about our products, relevant cases, as well as learn more about monetization opportunities and the referral program.

What is YZY Coin?

First of all, we need to take a closer look at the token itself. YZY coin is a meme crypto token launched by Kanye West in August 2025. 

Like other meme coins, it blends internet culture with blockchain technology, but its uniqueness comes from West’s global influence and strong fan base. 

Initially, the concept of YZY Money, according to information on the official website, is based on the idea of free and fast payments within the ecosystem, which allows users to make payments in both fiat currency and crypto with fees lower than the typical 3.5%. And here, YZY coin plays the role of the currency that powers all transactions within YZY Money. 

At the current moment, this meme coin serves as an internal currency for paying for purchases in the online store of branded clothing from the rapper himself.

Why Are More Celebrities Launching Meme Coins?

The success of meme tokens like Dogecoin, Shiba Inu, Trump coin, and now YZY coin shows that crypto is no longer only about utility. In fact, it’s also about culture. It is the connection to pop culture or cultural moments that attracts a large number of people to the community of any of these meme coins.

Celebrities bring massive communities into Web3, creating hype, driving liquidity, and sparking mainstream conversations around crypto. By launching their own coins or even NFT collections, celebrities like Kanye West, Snoop Dog, Cristiano Ronaldo, and, of course, Donald Trump, connect directly with fans, offering new ways to engage through digital ownership, collectibles, and community-driven projects.

For many, celebrity-backed tokens are gateways into the crypto space. They may start with a meme coin but often expand into more serious Web3 services such as NFTs, DeFi, and tokenized communities.

How YZY Coin Can Be Used in Web3

While YZY coin’s main draw is its cultural relevance and utility in YZY Money ecosystem, it can also play a role in Web3 ecosystems. As we think, possible use cases can be focused on:

  • Fan Engagement: Exclusive events, digital merchandise, or NFT drops tied to YZY coin ownership.
  • Decentralized Communities: YZY could be used as governance tokens in fan-driven DAOs. Some sources refer to the fact that such ecosystem development is also possible.
  • Payments and Trading: With proper integration, YZY coin could be used for peer-to-peer payments or within platforms supporting celebrity-branded digital assets way beyond the original Yeezy online store.

Final Thoughts

To wrap it up, YZY coin represents the true fusion of celebrity culture and blockchain innovation. Maybe a strange mix, but such news is appearing in the information field more and more often.

While it may start as just a meme coin, its potential in Web3 applications makes it more than just hype. As more public figures step into the crypto space, tokens like YZY could become powerful tools for driving mainstream blockchain adoption.

From the side of developers, we can also agree that launching your own token can only increase community engagement in your Web3 ecosystem. 

Whether you’re launching a new service or enhancing an existing product, our token launch solutions offer the flexibility, high security level, and monetization you need to stay ahead! Contact us today to discuss the project in more detail!