{"id":2379,"date":"2022-03-03T09:10:39","date_gmt":"2022-03-03T06:10:39","guid":{"rendered":"https:\/\/evercodelab.com\/blog\/?p=2379"},"modified":"2022-07-27T10:38:16","modified_gmt":"2022-07-27T07:38:16","slug":"marketing-a-crypto-solution-motivation","status":"publish","type":"post","link":"https:\/\/evercodelab.com\/blog\/marketing-a-crypto-solution-motivation\/","title":{"rendered":"Marketing a Crypto Solution: Motivation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a blockchain development team, we try to keep abreast not only of tech developments, but also social perceptions. Today, we are going to post our findings about how ordinary people perceive crypto assets. We treat such figures and surveys with importance, as people\u2019s behaviour is determined by their beliefs. That is why each web3 crypto development company needs to know what potential customers think to believe really popular and sought-after solutions.<\/span><\/p>\n<h2><strong>Volume of transactions<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Last year, crypto owners were using their crypto coins more frequently than ever to pay for goods and services. For instance, the crypto experts working for Chainalysis <\/span><a href=\"https:\/\/blog.chainalysis.com\/reports\/2022-crypto-crime-report-introduction\/\"><span style=\"font-weight: 400;\">stress<\/span><\/a><span style=\"font-weight: 400;\"> that the total volume of transactions grew by 567% (compared to 2020) and hit $15.8 trillion, across each and every crypto asset tracked.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One more far-reaching trend can be identified: BTC is no more an indisputable leader of the crypto domain. Among other things, BitPay reminds us of the fact that, in 2021, the merchant usage of BTC accounted to roughly \u201865% of processed payments, down from 92% in 2020\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Other popular assets conclude:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ETH &#8211; 15%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stablecoins &#8211; 13%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doge, Shiba together with Litecoin \u2014 3%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This trend crearly indicates the growing popularity of crypto. But what assumptions stand behind it?<\/span><\/p>\n<h2><b>What inspires crypto owners to use and invest in crypto?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As CNBC <\/span><a href=\"https:\/\/www.cnbc.com\/2021\/01\/23\/why-people-invest-in-bitcoin.html\"><span style=\"font-weight: 400;\">reports<\/span><\/a><span style=\"font-weight: 400;\">, here are several factors at play:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BTC resembles a religion\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is extremely popular on social media\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even its volatility might seem to be exciting for many people\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The good old fear of missing out\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, it gives people hope\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In more plain terms, according to Statista, people opt for crypto for the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1228842\/crypto-ownership-motivation-in-us-and-uk\/\"><span style=\"font-weight: 400;\">following reasons<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As an investment for further growth: 60% in the US and 57% in the UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For sheer fun: 45% in the US and 41% in the UK\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As an experiment with a new type of assets: 43% in the US and 34% in the UK\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To store value: 28% in the US and 26% in the UK\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To support blockchain as such: 24% in the US and 14% in the UK\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To protect themselves against traditional crashes: 18% in the US and 11% in the UK\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To avoid regulation imposed by the government: 18% in the US and 8% in the UK\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, the sources of motivation may vary greatly. And whatever your preference might be in this respect, the Evercode White Label Wallet will match any of them! With us, you can accumulate funds, invest, store, and experiment with them.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a blockchain development team, we try to keep abreast not only of tech developments, but also social perceptions. Today, we are going to post&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-2379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing a Crypto Solution: Motivation &#8211; Evercode Lab Blog<\/title>\n<meta name=\"description\" content=\"Invest opportunities of crypto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evercodelab.com\/blog\/en\/marketing-a-crypto-solution-motivation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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