{"id":2362,"date":"2022-02-16T14:29:22","date_gmt":"2022-02-16T11:29:22","guid":{"rendered":"https:\/\/evercodelab.com\/blog\/?p=2362"},"modified":"2022-07-27T10:48:57","modified_gmt":"2022-07-27T07:48:57","slug":"marketing-a-crypto-solution-business","status":"publish","type":"post","link":"https:\/\/evercodelab.com\/blog\/marketing-a-crypto-solution-business\/","title":{"rendered":"Marketing a Crypto Solution: Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In our last <\/span><a href=\"https:\/\/evercodelab.com\/products\/everchain-wallet\"><span style=\"font-weight: 400;\">post<\/span><\/a><span style=\"font-weight: 400;\">, we examined the phenomenon of crypto marketing from a demographic point of view. Namely, we described the types of ordinary people who are more likely to own coins and tokens and invest in them. Today, we would like to cite some figures and facts that would shed light on what type of businesses are more inclined to adopt crypto. What is their purpose and rationale?<\/span><\/p>\n<h2><strong>Crypto Adoption Process of the 2020s<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Chainalysis is known for its reliable crypto adoption index. Since recently, it has been skyrocketing. According to this <\/span><a href=\"https:\/\/blog.chainalysis.com\/reports\/2021-global-crypto-adoption-index\/\"><span style=\"font-weight: 400;\">company<\/span><\/a><span style=\"font-weight: 400;\">, in late Q2 2021, \u2018global adoption has grown by over 2300% since Q3 2019 and over 881% in the last year.\u2019\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><span style=\"font-weight: 400;\">Why is that positive upward trend taking place? What does it imply practically?\u00a0\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><span style=\"font-weight: 400;\">Are there many crypto-friendly businesses already? What are their respective industries? And what are their expectations when it comes to crypto adoption? We at Evercode, with our White Label Crypto Wallet for companies, believe we can propose some answers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there many crypto-curios businesses?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin with, let\u2019s examine the example of the US:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the end of 2020, there are approximately <\/span><a href=\"https:\/\/fortune.com\/2021\/07\/29\/companies-using-bitcoin-btc-crypto-101\/\"><span style=\"font-weight: 400;\">2,300<\/span><\/a><span style=\"font-weight: 400;\"> businesses ready to accept BTC\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Back in March of 2021, that share rose to almost <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1222684\/firms-with-crypto-payment-solution-country\/\"><span style=\"font-weight: 400;\">6,000<\/span><\/a><span style=\"font-weight: 400;\"> businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the end of 2021, that growth seemed to be exponential! As many as <\/span><a href=\"https:\/\/www.inc.com\/tor-constantino\/one-third-of-us-small-businesses-accept-cryptocurrencies-as-payment-heres-why-trend-keeps-growing.html\"><span style=\"font-weight: 400;\">ONE-THIRD<\/span><\/a><span style=\"font-weight: 400;\"> of small-sized businesses taken separately in America were experimenting with crypto.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If the current trend continues, SMEs rejecting outright crypto will become a minority in 2022! <\/span><b><br \/>\n<\/b><\/p>\n<h2><b>Enterprise-level Crypto Adoption and Evercode White Label Wallet\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What do businesses have in mind when they start to adopt blockchain? Do we have an answer? While every business is different, Deloitte provided us with the following <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/US144337_Blockchain-survey\/DI_Blockchain-survey.pdf\"><span style=\"font-weight: 400;\">list of preferences<\/span><\/a><span style=\"font-weight: 400;\"> expressed by almost 1300 high-ranking managers and practitioners across 10 countries, including the States, the UAE, Singapore, and China. <\/span><span style=\"font-weight: 400;\">What they expect from crypto adoption includes<\/span><span style=\"font-weight: 400;\">, among other things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New methods and channels for payments are desired by 63%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A chance to diversify investment portfolios is needed by 57%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to DeFi platforms is required by 56%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A capability to tokenize various assets would be fine for 56%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bank and intercompany transactions properly enabled are a priority for 43%\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, at a level of large enterprises, the <\/span><span style=\"font-weight: 400;\">Evercode White Label option is a perfect option<\/span><span style=\"font-weight: 400;\">, as it promises the customers of our extended crypto wallet edition not only a solution to store, send, receive, and exchange crypto coins and tokens &#8211; with fiat transactions enabled. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It also offers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrations of dApps and decentralized finance platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A great potential for non-fungible token potential\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A capability for complex transactions with multiple accounts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A chance to drive more value with crypto staking, you name it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Needless to say, even the medium edition of our crypto wallet can offer, at once, all of the most popular digital assets among SMEs, <\/span><a href=\"https:\/\/www.skynova.com\/blog\/accepting-bitcoin\"><span style=\"font-weight: 400;\">which are<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BTC\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BTC Cash\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ETH\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Litecoin\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Binance coin<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>Evercode White Label Wallet for Small Businesses<\/b><b><br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Why might your SME need to accept crypto and start working with this?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, while enterprises and institutional giants may be experimenting with this idea, owners and managers of SMEs are likely to be more cautious. So, what may be attracting them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In America, <\/span><a href=\"https:\/\/www.skynova.com\/blog\/accepting-bitcoin\"><span style=\"font-weight: 400;\">their answers<\/span><\/a><span style=\"font-weight: 400;\"> are as follows:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firm belief in crypto as \u2018the currency of the future\u2019 with 49%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intent to reach younger customers and buyers fond of crypto with 44%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The global reach of crypto with 43%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A chance to meet new customers with 43%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring quicker transactions with 38%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The fear of missing out with 29%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being influenced by bigger companies with 29%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An opportunity to \u2018avoid\u00a0 fraud and chargebacks\u2019 with 28%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their desire to get rid of the paperwork as \u201ca thing of the past\u201d with 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, 11% of the representatives surveyed simply wanted to hedge against the inflation\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While many of these considerations are clearly subjective ones, the Evercode WL wallet is still a great match for them. Depending on a particular business, our white label solution may offer a futuristic look-and-feel, ensure transborder opportunities and almost instant payments via the Lightning Network, give you protection against fraud, and win new loyal customers. In other words, with Evercode\u2019s White Label wallet you won\u2019t miss out for sure. \u00a0<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We at Evercode Lab are sure that the best days of crypto adoption for the industry &#8211; as well as for our WL wallet &#8211; are yet to come. And the recent figures confirm this assumption. For instance, <\/span><a href=\"https:\/\/news.bitcoin.com\/visa-businesses-surveyed-plan-to-accept-cryptocurrency-payments\/\"><span style=\"font-weight: 400;\">Visa says<\/span><\/a><span style=\"font-weight: 400;\"> that roughly 25% of SMEs across nine nations, including Canada, <\/span><span style=\"font-weight: 400;\">Brazil, Hong Kong, Germany, Russia, and the UAE, are planning \u2018to accept cryptocurrencies\u2019 in 2022.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our last post, we examined the phenomenon of crypto marketing from a demographic point of view. Namely, we described the types of ordinary people&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[85,79,83],"class_list":["post-2362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","tag-blockchain-en","tag-crypto","tag-crypto-wallet"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing a Crypto Solution: Business &#8211; Evercode Lab Blog<\/title>\n<meta name=\"description\" content=\"White label solutions for business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evercodelab.com\/blog\/en\/marketing-a-crypto-solution-business\/\" 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