{"id":2353,"date":"2022-02-09T13:44:51","date_gmt":"2022-02-09T10:44:51","guid":{"rendered":"https:\/\/evercodelab.com\/blog\/?p=2353"},"modified":"2022-07-27T10:58:10","modified_gmt":"2022-07-27T07:58:10","slug":"marketing-a-crypto-solution-demographics","status":"publish","type":"post","link":"https:\/\/evercodelab.com\/blog\/marketing-a-crypto-solution-demographics\/","title":{"rendered":"Marketing a Crypto Solution: Demographics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">While developing and upgrading the <\/span><a href=\"https:\/\/evercodelab.com\/products\/everchain-wallet\"><span style=\"font-weight: 400;\">Everchain Lab White Label Crypto Wallet<\/span><\/a><span style=\"font-weight: 400;\">, we heavily relied both on our in-house expertise and external sources of information. On the one hand, we know a lot of people in the crypto world. As a result, we know each and every buzzword in the web3 industry. Simultaneously, we constantly analyze the feedback our customers provide us with. Finally, we monitor any relevant piece of marketing data available on the Internet. As a result, we have already accumulated some valuable knowledge that we are always glad to share with you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we will post some info dedicated to ordinary people that, for some reason, use digital assets.\u00a0<\/span><\/p>\n<h2><strong>Profile of the crypto tribe<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Are there many people owning crypto coins and tokens? <\/span><span style=\"font-weight: 400;\">How big is the global crypto tribe? Beyond any doubt, it is impossible to give an exact figure. After all, having a chance to stay anonymous and invisible, to some extent at least, is a serious factor of attraction when it comes to crypto. At the same time, there are some valuable estimates at our disposal:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"https:\/\/www.blockchain.com\/\"><span style=\"font-weight: 400;\">Blockchain.com<\/span><\/a><span style=\"font-weight: 400;\"> user base <\/span><a href=\"https:\/\/www.statista.com\/statistics\/647374\/worldwide-blockchain-wallet-users\/\"><span style=\"font-weight: 400;\">rose<\/span><\/a><span style=\"font-weight: 400;\"> from 69 million wallet users a year ago to 81 million this February. However, Blockchain.com wallets are not the only available option, we do not live in a monopoly!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is another sexy figure! As Statista <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1202503\/global-cryptocurrency-user-base\/\"><span style=\"font-weight: 400;\">tells us<\/span><\/a><span style=\"font-weight: 400;\">, the number of \u2018identify-verified\u2019 users of crypto assets reached 221 million people last year. But still, not everyone is verified.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most recent and bold estimates <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/global-crypto-atm-market-report-223000404.html\"><span style=\"font-weight: 400;\">say<\/span><\/a><span style=\"font-weight: 400;\"> that there may already be around 300 million crypto users worldwide.<\/span><\/li>\n<\/ul>\n<h3><strong>Where do crypto owners live?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While the number of digital assets in this or that pocket may differ, we are now counting heads, not money, right? Then one has to admit that most crypto people live in middle-income and developing countries. <\/span><a href=\"https:\/\/brokerchooser.com\/education\/crypto\/crypto-countries\"><span style=\"font-weight: 400;\">BROOKERCHOOSER<\/span><\/a><span style=\"font-weight: 400;\"> offers us the following perspective:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">The Republic of India<\/span><\/em><span style=\"font-weight: 400;\"> has almost 101 million crypto owners, which is 7.3 of its population<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">The US<\/span><\/em><span style=\"font-weight: 400;\"> is the second best with 27.5 million crypto people, which makes up 8.3%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Russia<\/span><\/em><span style=\"font-weight: 400;\"> is the third crypto hub with over 17 million and a 12% share<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The TOP-3 is followed by Nigeria, Brazil, Pakistan, Indonesia, Ukraine, Kenya, and the Philippines\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Who are those crypto owners?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To identify more patterns and dive deeper, we now need to examine the TOP-2 cases. While the US can represent a developed country, India is a developing nation. On top of that, these two states are known for their high social differentiation rates, which makes them similar and interesting for analysis.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">America&#8217;s crypto owners are <\/span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/11\/11\/16-of-americans-say-they-have-ever-invested-in-traded-or-used-cryptocurrency\/\"><span style=\"font-weight: 400;\">mostly men<\/span><\/a><span style=\"font-weight: 400;\">, according to the Pew Research Center. While 22% of America\u2019s males admit that they have ever \u2018invested in, traded, or used\u2019 crypto, only 10% of women say so.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crypto owners are mostly young men:<br \/>\n<\/span>&#8211; 43% of men between 18 and 29 have experimented with crypto<br \/>\n&#8211; 30% of men between 30 and 49 have had such experience<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As for the female members of the crypto tribe, the figures are proportionately lower<br \/>\n<\/span>&#8211; 19% of women between 18 and 29<br \/>\n&#8211; 13% of women between 30 and 49<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crypto owners are of different backgrounds in terms of income with equal distribution (as long as education correlates with incomes, it may also be of some importance important). Most of them are above the average level.<br \/>\n<\/span>&#8211; 17% of upper-income earners have already \u2018tested\u2019 crypto in practice<br \/>\n&#8211; 17% of middle-income earners<br \/>\n&#8211; 15% of low-income earners<\/li>\n<\/ul>\n<h3><strong>Thus, a typical crypto enthusiast in the States is a young man of various social backgrounds.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">India is another illustrative case. In line with America, the local crypto landscape is dominated by young urban males:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As the <\/span><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/cryptocurrency\/blockchain\/83-indians-aware-of-cryptocurrencies-16-own-it-kantar-survey\/articleshow\/86818896.cms\"><span style=\"font-weight: 400;\">Times of India<\/span><\/a><span style=\"font-weight: 400;\"> reports, the majority of the country\u2019s users of crypto assets are \u201825-44-year-old men\u2019\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moreover, this domination of the young is further highlighted by the fact that \u201818 % of the crypto owners\u201d belong to the stratum between 21 and 35 years<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women are still a <\/span><a href=\"https:\/\/www.outlookindia.com\/website\/story\/business-news-only-15-crypto-investors-in-india-are-women-situation-no-different-globally\/405273\"><span style=\"font-weight: 400;\">clear minority<\/span><\/a><span style=\"font-weight: 400;\">: while this breakdown is changing, the female share is still 15% only\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What makes India different is that socioeconomic factors seem to be playing a more important role here.\u00a0<\/span><span style=\"font-weight: 400;\">Most of India\u2019s crypto investors reside in \u2018<\/span><a href=\"https:\/\/qz.com\/india\/2065300\/how-many-indians-are-investing-in-cryptocurrency\/\"><span style=\"font-weight: 400;\">metro-areas<\/span><\/a><span style=\"font-weight: 400;\">\u2019, which may correlate with higher incomes and, correspondingly, with better education<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a result,<\/span><strong> we can sum up<\/strong><span style=\"font-weight: 400;\"> that most crypto users, as of now, are young (this seems to be changing gradually), male (this seems to be changing faster), urban residents who are likely to be medium-to-high earners.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While developing and upgrading the Everchain Lab White Label Crypto Wallet, we heavily relied both on our in-house expertise and external sources of information. On&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[85,79],"class_list":["post-2353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","tag-blockchain-en","tag-crypto"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing a Crypto Solution: Demographics &#8211; Evercode Lab Blog<\/title>\n<meta name=\"description\" content=\"Portrait of crypto user\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evercodelab.com\/blog\/en\/marketing-a-crypto-solution-demographics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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